We have seen interest in our linerless technology escalate dramatically in recent years. An increasing number of brand owners and retailers are opting for linerless over traditional self-adhesive labels. These businesses are ‘turning the tide’ rather than simply ‘surfing the wave’. This shift can be attributed to several factors that cater to both economic and environmental concerns.
In this article, we explain the main reasons:
- Sustainability Takes Centre Stage
One of the primary drivers is its eco-friendliness. In an era where sustainability is paramount, linerless labels have a clear edge over self-adhesive ones. Businesses are actively seeking ways to reduce their environmental footprint, and linerless offers a solution. These labels do not require backing paper or liner, resulting in less waste generated during production and reduced carbon emissions associated with transportation.
- Cost-Efficiency Matters
Cost savings are another compelling reason for the surge in popularity of linerless labels. These labels are cost-effective due to their reduced material usage, eliminating the need for liners and backing papers. Additionally, linerless label rolls are more compact, allowing for more labels on a single roll, which can reduce storage and transportation costs. This affordability resonates well with businesses looking to optimise their expenses.
- Enhanced Productivity
Linerless labels also boost productivity in manufacturing and labelling processes. Traditional self-adhesive labels require frequent roll changes, leading to downtime and increased labour costs. In contrast, linerless labels can contain more labels per roll, reducing the frequency of roll changes and downtime, thus enhancing overall efficiency.
- Versatility and Adaptability
Linerless labels offer flexibility that self-adhesive labels often can’t match. They can be used in various industries and applications, from food and beverages to retail and logistics. Their adaptability to different surfaces and labelling methods makes them a versatile choice for businesses of all sizes.
- Improved Aesthetics and Branding
With their sleek and modern appearance, linerless labels contribute to enhanced product aesthetics and branding. These labels provide a seamless, wrap-around look that is visually appealing to consumers. In a competitive market, where first impressions matter, linerless labels can help products stand out on the shelf.
- Compliance and Regulation
Linerless labels are becoming more attractive due to regulatory requirements. They can easily accommodate necessary information and barcode data while maintaining compliance with labelling regulations.
- Increased Surface Print Area
Linerless labels do not have a liner or backing paper, making it possible to print on both sides and utilise more of the label’s surface.
- Faster Labelling Application Speeds
Ravenwood’s range of Nobac 5000 linerless applicators are probably the fastest in the world, capable of applying labels at over 150 packs per minute.
In conclusion, the shift toward Ravenwood’s linerless labels over self-adhesive labels is driven by a combination of factors, including sustainability, cost-efficiency, productivity gains, versatility, aesthetics, and regulatory compliance. As businesses and consumers increasingly prioritise these aspects, the popularity of linerless labels is expected to continue its upward trajectory. To meet the evolving demands of the market, it’s crucial for companies to stay informed about packaging trends and consider the benefits that linerless labels offer in their labelling and packaging strategies.
By embracing linerless, businesses can not only reduce their environmental impact but also enjoy economic advantages, improved efficiency, and enhanced brand presence in a rapidly changing packaging landscape. As the demand for sustainable and efficient solutions grows, linerless labels are undoubtedly positioned to continue to play a pivotal role in the future of packaging.
By Natalie Bell
Published: 2nd October 2023
For further information, contact Marketing on +44(0)1284 749144.
