Ravenwood’s linerless fruit lid and kerbside recyclable tray combo offers retailers and packers using flowrap, a sustainable alternative to avoid the Plastic Packaging Tax.
What is the Plastic Packaging Tax?
The Plastic Packaging Tax is increasing from 1st April 2025 from £217.85 per tonne to £223.69 per tonne. This increase will have a significant impact on the use of plastic in fresh produce packaging, affecting both the packaging itself and the labels applied. The charge will come into effect on packaging that does not contain at least 30% recycled content. Since flowrap is typically made from non-recycled plastic, it could become more expensive as the tax increases.
Who pays the tax?
In the UK, packers and importers are typically responsible for paying the Plastic Packaging Tax (PPT). However, if a retailer is not directly involved in the packing process, they typically wouldn’t pay the tax, but they may face higher costs from suppliers who are required to pay it.
How will retailers and packers tackle the problem?
Stick with plastic – If retailers and packers stick with the plastic flowrap, they are more than likely to pass the extra cost on to their consumers. Subsequently, this could have an impact on demand, especially for price-sensitive products and sales could be compromised as a result. Companies are also likely to experience higher costs for the plastic flowrap material from the 1st April.
Opt for Ravenwood’s linerless technology – Alternatively, retailers and packers can switch to a more sustainable method of packaging such as Ravenwood’s linerless technology which would help them avoid the tax altogether by meeting the recycled content threshold. The linerless fruit lid, paired with a kerbside recyclable tray available in either carton board (including corrugated) or pulp, offers convenience to consumers while being both practical and visually appealing. The design and branding can be applied to both the fruit lid and tray for enhanced on-shelf appeal. And with the entire pack being kerbside recyclable means a reduced carbon footprint that will support a wider circular economy.
What is linerless?
Unlike traditional labels, linerless labels eliminate the need for backing paper on the reel. Instead, they feature adhesive and silicone strips on the underside and surface of the label, allowing them to stick to themselves. This innovative design reduces material usage and waste. By removing the liner, which would usually end up in a landfill, linerless labels help to significantly cut CO2 emissions, providing a more sustainable and recyclable alternative.
For further information on the fruit lid and kerbside recyclable tray, please contact marketing on +44(0)1284 749144. The new Plastic Packaging Tax rate has been updated on GOV.UK.
